Company

Management

	Mr. Ben Volkow Traffix CEO Mr. Volkow Co-Founder of Traffix Systems brings more than a decade of experience in R&D, business development and management roles in the telecom industry; previously Mr. Volkow filled management roles in Sendo (UK), a leading Smartphone manufacturer. Before that Mr. Volkow served in a variety of roles in Panasonic Mobile Communications (UK), responsible for delivering the company's first European market products. Throughout his career Mr. Volkow worked closely with leading Tier-1 Operators and Vendors.
	Mr. Gil Shafran Traffix VP Research and Development Mr. Shafran Co- Founder of Traffix Systems brings to Traffix more than 10 years of leading research and development teams in telecom industry, in the areas of mobile networks optimization, telecom protocols and algorithm research. In his last position, he was Director of R&D in Schema responsible for the development of the company’s GSM and UMTS optimization products. Before that Mr. Shafran worked as a team leader in Telrad communications. Mr. Shafran Holds M.Sc in Computer Science from the Hebrew University, Jerusalem.
	Mr. Lenny Ridel Traffix CTO Mr. Ridel brings to Traffix more than 15 years experience in architecture, design and development of multidisciplinary systems and algorithms research. In his last position, he was Algorithms Team Manager in Aternity responsible for development of analytics system for user experience modeling and root cause analysis. Before that he was Messaging Group Manager at IXI Mobile and Software Development Manager at Schema. Mr. Ridel holds B.Sc. in Physics from Ben-Gurion University and M.Sc. in Electrical Engineering from Tel-Aviv University.
	Mr. Benjamin Moor, VP Sales Mr. Benjamin Moor brings with him more than 16 years of international telecom sales experience in various organizations such as sales Digital Corporation, RADVISION and SURF Communication. In these positions Mr. Moor was to positioned in a leading role to build excellent sales and channel organizations and grow sales.
	Mr. Lior Zadicareo, Traffix VP Marketing and Business Development Mr. Zadicareo brings over 20 years of experience in marketing and business development in telecom, where he worked extensively with the world's largest telecom operators such as Telstra, Vodafone and others as part of his roles in Amdocs, RADVISION, IMA and StarVision in various management, marketing, product management and business development roles. Lior has a B.Sc in Computer Science (1984) from California State University and an MBA (1990) from Tel Aviv University.
	Mr. Ido Sharon – Traffix Lead Advisor Mr. Sharon served as the CTO and head of R&D of Bezeq - the Israeli Telecom Corporation. Mr. Sharon has been with Bezeq for 20 years, serving at various management and R&D positions. He earned his M.Sc. in Industrial Engineering from the Technion (Haifa) and B.Sc. in Electrical Engineering.