Product Team
Ben Volkow – Diameter Visionary
Ben Volkow serves as Vice President of Product Development at F5 Networks. As CEO and co-founder of Traffix Systems, Mr. Volkow has been the primary Diameter visionary in seeing the market potential and operators’ needs for Diameter solutions back in 2005. He brings to the company more than two decades of experience in R&D, business development and management roles in the telecom industry. He holds two signaling patents and is considered a visionary and industry expert in signaling and Diameter protocol. Prior to founding Traffix, Mr. Volkow filled management roles at leading smartphone manufacturers delivering the company’s first European market products. Throughout his career, Mr. Volkow has worked closely with leading tier-1 operators and vendors. Mr. Volkow earned a degree in computer science from Tel Aviv University and is a frequent lecturer on Diameter signaling
Gil Shafran – Leading Diameter Design & Development
As Senior Director of Product Development, Gil Shafran heads the team of software engineers dedicated to designing and developing telco-grade Diameter signaling solutions. Mr. Shafran shared the vision as a co-founder of Tra ffix and served as its VP of R&D. He brings to the company close to two decades of leading research and development teams in the telecom industry in the areas of mobile networks optimization, telecom protocols and algorithm research. In his last position, he was Director of R&D in Schema responsible for the development of the company’s GSM and UMTS optimization products. Before that he worked as a team leader in Telrad communications. Mr. Shafran Holds M.Sc in Computer Science from the Hebrew University, Jerusalem.
Lenny Ridel – Diameter Innovator
Lenny Ridel dreams in Diameter, and is the innovator of Traffix cutting-edge Diameter solutions. He served as CTO in Traffix and currently heads the technology team as Senior Director. Mr. Ridel has more than 15 years experience in architecture, design and development of multidisciplinary systems and algorithms research. In his last position, he was Algorithms Team Manager in Aternity responsible for development of analytics system for user experience modeling and root cause analysis. Before that he was Messaging Group Manager at IXI Mobile and Software Development Manager at Schema. Mr. Ridel holds B.Sc. in Physics from Ben-Gurion University and M.Sc. in Electrical Engineering from Tel-Aviv University.
Peter Nas – Diameter Solution Architect
Peter Nas serves as a Senior Solution Architect within the sales organization of F5 Networks. He came to Traffix in 2011 to expand the company’s global business development. Prior to joining Traffix, Mr. Nas worked at Tekelec focusing on market development for Diameter and SIP routing. In his days before Tekelec, Mr. Nas served as Core Network Engineering Manager at a prominent mobile operator in the Netherlands. He started his career at a fixed operator where he introduced Euro-ISDN as a system engineer. During his tenure, Mr. Nas has experienced all phases of operator expansion, from start-up to a large and successful operator in a highly competitive market. Mr. Nas earned a Master’s degree from the University of Eindhoven (The Netherlands) in addition to over 20 years of telecom experience.
