Signaling Subscriber Context-Aware Analytics to Improve Your Customers' Experience While Gaining New Sources of Revenue
Signaling transactions through the control plane in telecom networks serve as the optimal source for network intelligence, analysis and user behavior monitoring. The signaling path offers rich and granular source of information which the Traffix Signaling Delivery Controller (SDC) builds upon with its context-aware capabilities to analyze and provide operators with the opportunity to create a better customer experience, fine tune the service offering and increase revenues. The control plane contains information such as subscribers' location, their services, the technology supporting the user's mobile device, allocated resources, charging and rating and much more. Traffix SDC correlates this data in real-time to enable the service provider to use alternative business models with personalized offerings, tailored marketing campaigns, and other targeted promotions.
In times when getting to know your customers, preferences and behavior is key to strengthening relationships, why should you be satisfied with information derived solely from data? Using your signaling information fortifies your marketing strategy and provides an excellent window into your network activity.
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