News

F5 Traffix Launches Diameter Signaling SDN-Ready Solution

February 26, 2013

BARCELONA

F5 Networks, Inc. (NASDAQ: FFIV) today announced that its latest software release of the Traffix^™Signaling Delivery Controller^™ (SDC^™) product is optimized for software defined networking (SDN) and Network Functions Virtualization (NFV) architectures. Many leading telecom network operators have acknowledged SDN concepts and initiated a new standards group for virtualization of network functions as a part of ETSI (European Telecommunication Standards Institute). F5 delivers Diameter and control plane solutions that have the ability to run in virtualized environments with increased programmability and integration with network orchestration systems. F5 solutions provide core technology that helps service providers transition their networks from a 2G/3G to a 4G LTE all-IP infrastructure.

“NFV and SDN appeal to service providers, promising reduced hardware costs and increased flexibility,” said David Snow, Principal Analyst at Current Analysis. “F5’s experience with high-scale service provider networks and virtualized infrastructures adds a degree of momentum to its new SDC ‘SDN-ready’ signaling offering as the market ramps up for SDN Diameter signaling solutions.”

“F5’s Traffix SDC solutions have been deployed at more than 25 locations—including tier 1 carriers and service providers—because customers demand the reliability and performance of a mature and proven Diameter product,” said Ben Volkow, VP of Product Development at F5. “In addition, the Traffix SDC now offers service providers the ability to automate and program the network dynamically and realize NFV capabilities to bring network elements to x86-based server infrastructures. Service providers can now leverage our SDN/NFV-ready SDC signaling solution to benefit from simpler and faster network changes, reduced complexity and costs, and maximum business agility.”

F5 enables service providers to optimize, scale, and simplify their service architectures and monetize their layer 4–7 networks with new revenue-generating application services. The F5^® Traffix^™ SDC^™is the market’s most mature Diameter routing, load balancing, and connectivity solution supporting service providers’ ability to control and manage LTE network signaling.

The SDN/NFV-ready solution features:

Support for the leading servers on the market, enabling operators to leverage the same infrastructure for multiple network services. The platform is virtualization-ready with the ability to run on both VMware ESX and KVM hypervisors.

A unique scripting capability and a new API to enable operators to program and automate policy-based configuration changes based upon the changing signaling and network conditions. This allows them to abstract the business logic from the device configuration in a programmatic manner.

ABOUT F5 NETWORKS

F5 Networks (NASDAQ: FFIV) makes the connected world run better. F5 helps organizations meet the demands and embrace the opportunities that come with the relentless growth of voice, data, and video traffic, mobile workers, and applications—in the data center, the network, and the cloud. The world’s largest businesses, service providers, government entities, and consumer brands rely on F5’s intelligent services framework to deliver and protect their applications and services while ensuring people stay connected. Learn more at www.f5.com.

F5, Traffix, Signaling Delivery Controller, and SDC are trademarks or service marks of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

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This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue,” or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company’s filings with the SEC.

New Release of F5 Traffix Signaling Delivery Controller Enables Unprecedented Performance, Reliability, and Scalability for LTE Networks

February 20, 2013

SEAMLESS CONNECTIVITY AND TRANSLATION FROM LTE TO LEGACY NETWORKS AS PART OF MULTI-FUNCTIONAL SDC^™ PLATFORM

SEATTLE

F5 Networks, Inc. (NASDAQ: FFIV) today announced version 4.0 of the F5^® Traffix^™ Signaling Delivery Controller^™ (SDC^™), the market’s most mature Diameter routing, load balancing, and connectivity solution. F5’s Traffix SDC solution helps service providers control and manage network signaling in LTE networks and provides seamless connectivity between legacy home and roaming networks with its Signaling System 7 (SS7) interworking function (IWF).

Since the product’s inception, F5’s Traffix SDC solution has been fully compliant with IETF, 3GPP, and GSMA standards. SDC 4.0 provides enriched functionality, including more efficient redundancy mechanisms that enable SDC sites to achieve higher performance rates.

Other enhancements in Traffix SDC 4.0 include extended protocol support for RADIUS, LDAP, and other legacy protocols; a new graphical user interface with an improved dashboard; more network-wide, real-time analytics and statistics that draw information from multi-SDC sites; support for new hardware architecture; and higher performance.

“Since its acquisition of Traffix in February 2012, F5 has strengthened the SDC global footprint,” said Diane Myers, Principal Analyst at Infonetics Research. “The reliability of the SDC has encouraged operators to rely on and understand the critical role that a Diameter solution plays in LTE networks, and in providing connectivity to legacy networks. The expertise that F5 Diameter engineers have brought to the market is a strength the company has been able to leverage in becoming a leading vendor in the market.”

“2012 was an exciting year as the Traffix SDC solution was deployed in more than 25 sites among tier 1, tier 2, and IP Exchange (IPX) carriers worldwide. This reflects that service providers understand the value of a Diameter signaling solution to ensure network resilience, increase quality, and enhance performance,” said Ben Volkow, VP of Product Development at F5. “Traffix began the year by becoming part of the F5 organization, gaining both significant financial backing and a stronger delivery and support structure to enhance our technologically-advanced product to customers. This latest release of the Traffix SDC solution is another example of how our deep expertise in Diameter enables our customers to benefit from much higher performance and lowers the investment bar for LTE.”

TRAFFIX SDC 4.0 HIGHLIGHTS

Highlights of Traffix SDC 4.0 offering are as follows:

The Interworking Function (IWF) of Diameter/ SS7 Mobile Application Part (MAP) enables LTE elements, interfaces, and protocols to seamlessly connect to legacy SS7 components, thereby delivering cost savings on the reuse of legacy elements. F5’s SS7 IWF includes the following capabilities:
IWF Mobility Management (MAP/Diameter interworking for S6a, S6d and S13 interfaces based on TS 29.305).
Roaming (MAP/Diameter roaming interworking for S6a and S6d based on IR.88).
Scaled redundancy for higher performance levels when the Traffix SDC solution is deployed in Active/Active mode. This enhanced scaled redundancy leads to a higher performance rate.
Enhanced Element Management System (EMS) capabilities, including network-wide real-time analytics and statistics, which enables the receipt of deep granular information about signaling and subscriber related activities. Operators benefit from a network-wide mesh comprehensive view as well as a detailed level of information across various points in time.

F5 solutions play a critical role in service provider networks as providers transition from 2G/3G to 4G LTE all-IP infrastructures. F5 provides intelligent and context-aware solutions that give service providers greater application visibility, optimize service delivery, and secure their networks. This leads to increased average revenue per use (ARPU) and reduced CapEx and OpEx.

F5 solutions also enable service providers to optimize, scale, and simplify their service architectures and monetize their layer 4–7 networks with new revenue generating application services. With Traffix Diameter solutions deployed in more than 100 locations, F5 and its 4G and Diameter expertise provides significant benefits to customers around the world.

AVAILABILITY

Traffix SDC 4.0 is now commercially available. Please contact a local F5 sales office for additional details regarding availability.

ABOUT F5 NETWORKS

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F5® Traffix Signaling Delivery Controller is the Market’s First to Support New IETF Diameter Base Protocol Release

November 15, 2012

F5’s expertise and leadership in Diameter enable customers to be ready for new industry standards and optimize their LTE rollouts

LTE NORTH AMERICA, DALLAS, NOVEMBER 14, 2012 – F5 Networks, Inc. (NASDAQ: FFIV) announced that its Traffix™ Signaling DeliveryController™ (SDC™) is the market’s first Diameter solution to support the new Diameter specifications per the latest release of RFC 6733 by the Internet Engineering Task Force (IETF). The release of this new standard makes the previous RFC 3588 and 5719 obsolete. Diameter is the base protocol for Authentication, Authorization, and Accounting (AAA), enabling network access and IP mobility in both home and roaming mobile LTE networks.

F5’s SDC product is the market-leading, multifunctional platform for Diameter routing, load balancing, and gateway connectivity. Since the product’s inception, it has been fully compliant with IETF, 3GPP, and GSMA standards. In addition, all current deployments of the SDC are forward compatible with the new standard.

“Through our work with communications service providers and global network equipment providers, we are able to stay apprised of what’s on the horizon for industry standards bodies,” said Ben Volkow, VP of Product Development at F5. “We have been aware of RFC 6733 and welcome its arrival because it provides for several enhancements for CSPs in the areas of security, management, and flexibility. We see this leading to better routing and management capabilities for operators to handle the challenges inherent with LTE.”

“The new IETF standard release RFC 6733 will be an asset to operators as it adds flexibility in configuring their networks for the many situations and use cases that LTE will bring—some of which we are already aware, and some which we have yet to encounter,” said Dimitris Mavrakis, Principal Analyst at Informa Telecoms & Media, a leading research firm. “F5 should be recognized for its far-ranging vision into the LTE ecosystem, particularly around how Diameter plays the enabling role for the success and profitability of operators rolling out LTE technology.”

Some of the highlights of RFC 6733 are as follows:

Tighter security with better connections between peers by requiring the use of TLS/TCP and DTLS/SCTP
Added routing functionality and flexibility using routing table add-ons
Additional SCTP functionality
Updates to AVPs and messages to enable additional functionality and better interworking
Caching mechanism to reduce signaling, increase performance, and enable additional routing capabilities

For a more comprehensive view of RFC 6733, go to http://tools.ietf.org/html/rfc6733.

F5 solutions are a core component in service provider networks as they transition from a 2G/3G to a 4G LTE all-IP infrastructure. F5 provides intelligent and context-aware solutions enabling CSPs to gain greater application visibility, optimize service delivery, and secure their networks—leading to increased ARPU and reduced CAPEX/OPEX. F5 enables CSPs to optimize, scale, and simplify their service architectures and monetize their layer 4–7 networks with new revenue generating application services. With Traffix Diameter solutions deployed at more than 100 locations, F5 and its 4G and Diameter expertise provide significant benefits to customers around the world.

F5 Showcases Network Data & Diameter Solutions at LTE North America Conference

November 6, 2012

F5 highlights the value of its innovative IP solutions and Diameter Signaling Delivery Controller

SEATTLE, NOVEMBER 6, 2012 – F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking (ADN), will bring its expertise to the LTE North America 2012 conference, taking place November 13–15 at the Fairmont Hotel in Dallas, Texas. With F5^® data and Diameter solutions, Communication Service Providers (CSPs) can manage and control traffic in the data, control, and application planes to optimize their networks while providing unmatched capabilities for scale and growth.

“With the strong momentum in LTE deployments and mass market use of smartphones, there are numerous unprecedented use cases challenging CSPs,” said Sean Duggan, Director of Product Management, Service Provider Solutions at F5. “With its expertise in IP-based network solutions, DNS, and Diameter signaling, F5 has been working closely with CSPs not only to overcome these issues, but also to create opportunities for higher ARPU and richer customer experiences.”

As an expert vendor serving 9 of the top 10 fixed and mobile global operators,F5 will highlight several of the company’s solutions that provide essential core Layer 4–7 network services. Conference attendees can visit booth #40 in the exhibition area to learn how intelligent traffic steering, Diameter routing, and enhanced network visibility can help operators maintain optimal network resource management and performance.

F5 Speakers Focus on Best Practices for CSPs

As part of the main conference agenda, F5 subject matter experts will participate in the following speaking engagements. Both items listed below are part of the event’s “Handling the Mobile Data Explosion” track, and specific session locations will be available onsite.

“The Value of Network Visibility in LTE” presentation by Tom Carter, VP of Worldwide CSP Sales, on Wednesday, November 14 at 3:05 p.m. CT.
“Ensuring Optimal QoS through Targeted Traffic Management” panel discussion featuring Ian Smith, Senior Solution Architect, on Thursday, November 15 at 1:00 p.m. CT.

F5 Headlines “Signaling Traffic Focus Day” on Tuesday, November 13

As a gold sponsor of the event’s Handling the Signaling Storm Focus Day, F5 will lead several activities focused on some of the most pivotal issues affecting the LTE industry, including:

“Creating Revenue Opportunities from Diameter” presentation by Joe Fried, Director of F5 Traffix Sales, on Tuesday, November 13 at 12:15 p.m. CT.
“Optimizing the Network to Provide the Best Possible End User Experience” panel discussion featuring Misbah Mahmoodi, Product Marketing Manager, on Tuesday, November 13 at 4:00 p.m. CT.

F5 Traffix Signaling Delivery Controller^™ (SDC^™) Shortlisted for Best LTE Core Product

In addition to F5’s other event activities, the company’s Signaling Delivery Controller product is a finalist for the LTE North America Awards in the “Best LTE Core Network Product” category. Winners will be announced at an awards gala on Wednesday, November 14.

To schedule a meeting with an F5 data and Diameter expert at the show, please visit the registration page: http://bit.ly/RxyGnp

ASPIDER Selects F5 Traffix Signaling Delivery Controller (SDC) Diameter Solution

November 6, 2012

SDC routing and protocol translation help large carriers outsource specific billing services and optimize network resources

SEATTLE, NOVEMBER 6, 2012 – F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, announced today that ASPIDER, a leading Mobile Virtual Network Enabler (MVNE), has selected the F5^® Traffix^™ Signaling Delivery Controller^™ (SDC^™) Diameter solution to help manage Mobile Virtual Network Operator (MVNO) wholesale solutions for their Tier 1 carrier clients.

The F5 Traffix SDC enables both the routing of the billing message and the translation between the various protocols involved. Every time a subscriber of the carrier’s MVNO customer sends an SMS or MMS message, the related billing charges are routed to the ASPIDER Online Charging System via the F5 Traffix SDC. In this deployment, the SDC routes from multiple vendors’ core systems and supports Diameter and SCAP interconnectivity.

“We chose the F5 Traffix SDC for its technical routing superiority in handling complex interconnectivity with the various networks, protocols, and vendors,” said David Traynor, CEO of ASPIDER U.S. “We need the flexibility to interconnect to just about any core equipment, with the platform to handle scale and reliability.”

“ASPIDER enables enhanced scalability and reliability for carriers to better manage wholesale solutions, particularly as the market ramps up for LTE,” said Ben Volkow, VP of Product Development at F5. “With F5 Traffix, ASPIDER can provide an efficient and strategic approach for large carriers to generate new revenues and maintain quality of service across customer segments.”

The F5 Traffix SDC is a Diameter solution that combines intelligent, context-aware signaling with a Diameter router, load balancer, and gateway. This provides simplified control, superior scalability, and seamless connectivity so that networks can support subscribers’ heavy and growing use of mobile broadband data.

The F5 Traffix SDC Diameter Gateway offers instant and cost-effective, any-to-any connectivity between Diameter-based interfaces and systems that use legacy signaling protocols. With seamless connectivity between all Diameter network elements, legacy network elements, and an unlimited variety of third-party vendors, MVNOs, roaming partners, and service providers have an easy migration path with countless opportunities to pursue alternative business models and introduce additional revenue sources.

About ASPIDER

ASPIDER delivers branded MVNE mobile services for operators, OEMs and brands. ASPIDER is an operator independent supplier of complete outsourcing solutions for mobile voice, data and content requirements. Services are designed for rapid development of mobile revenue streams for Mobile Operators, OEMs and Brands. Clients use “configure on-demand” approaches based on ASPIDER Core Mobile network, OSS/BSS, Care and Billing. The solutions provide everything between the radio network and end user marketing & sales, built on multi-country, multi-operator mobile access.

With over 70 clients around the world, ASPIDER delivers solutions designed to minimize both investment and time to market—from traditional M2M and Voice MVNO projects, to OEM connectivity solutions for consumer computing.

For more information, visit www.aspidersolutions.com. Follow ASPIDER on Twitter at twitter.com/mvne.

F5 Shares Diameter Expertise in Maximizing Network Performance at LTE Asia

August 28, 2012

To demonstrate business value of field-proven innovative IP solutions and Diameter Signaling Delivery Controller for networks’ application, data and signaling planes

SINGAPORE, 28 AUGUST 2012 — F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking (ADN), will address Communications Service Providers’ (CSP) need to manage and control traffic in the data, control and signaling planes at LTE Asia in Singapore in September 2012.

During LTE Asia’s Focus Day “Handling the Signaling Surge” on Monday, September 17, F5 Senior Solution Architect, Peter Nas, will share the company’s expertise with CSPs in his presentation “The Benefits of Approaching Diameter as the Nervous System of the Network.”

Seminar participants will also be able to discuss further with Nas during the follow-on panel session “What is the Right Time and What is the Right Way to Deploy Diameter Signaling Solutions?”

On Tuesday, September 18, F5 Solution Architect, Mohamed Tanana, will participate in a panel discussion, “Knowing Your Network, The Vital Role of Testing and Measurement”.

As an expert vendor in essential core network services, F5 will highlight several of the company’s solutions in intelligent traffic steering and Diameter routing that enable operators to maintain optimal network resource management and performance.

Christian Hentschel, Senior Vice President, Asia Pacific and Japan said, “LTE adoption is taking off at various speeds throughout the region and F5 is excited to be well positioned to support so many of these deployments. Our IP-based solutions sit as strategic points of control in the network throughout the application, data and signaling planes. We offer the telcos at any point of readiness – from 3G to LTE – the means they need to optimize and monetize their networks, help build new subscription based services and deliver the ultimate customer experience.”

To schedule a meeting with the F5 Traffix experts at LTE Asia, click here

Application Delivery Heavyweight F5 to Showcase Diameter Signaling Solutions and Expertise at LTE World Summit

May 17, 2012

With recently acquired Traffix, F5 helps mobile operators reach maximum network performance and easily support advanced LTE services

BARCELONA, MAY 17, 2012 – F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking (ADN), today announced that it will participate in several conference sessions and host a booth as a Bronze sponsor of the LTE World Summit 2012, taking place May 22–24 at the International Convention Center (CCIB) in Barcelona. F5 will also participate in the conference as a Gold sponsor of the “Handling the Signaling Surge” Focus Day on Tuesday, May 22. Visit F5 at booth #43 to learn more about the compelling business value that F5^® Traffix solutions deliver to Carrier Service Providers.

F5 will highlight several LTE solutions, including F5 Traffix products that manage and control traffic in the data and control planes, which reflect the company’s added value as an expert vendor in essential core network services. Solutions such as intelligent traffic steering and Diameter routing in both the data and signaling planes illustrate how F5’s service provider solutions deliver optimal network resource management and performance.

“We are very pleased that F5 is contributing its knowledge and years of real-world expertise with IP-based applications, data, and signaling in LTE networks to the LTE World Summit, which has grown exponentially this year as network rollouts are on the rise worldwide,” said Giles Cummings, Events Director at Informa. “Handling the explosion of mobile data is a key concern for LTE’s operational success.”

“As operators deploy LTE across their footprints and migrate their installed base users to LTE devices, they must be ready for the resulting challenges,” said Ben Volkow, VP of Product Development at F5 Networks. “Few network infrastructure vendors understand the complexities related to both the data and signaling planes. Given our expertise in IP and Diameter signaling, we’re excited to play an active role at this event to help educate and assist operators in successfully overcoming the challenges related to LTE.”

F5 Presentations during LTE World Summit’s “Handling the Signaling Surge” Focus Day, May 22:

At 10:00 CEST, F5’s Ben Volkow will explain how operators benefit significantly by taking an interoperable and open approach to building their LTE networks. His presentation is entitled “The Benefits of Approaching Diameter as the Nervous System of the Network.”
At 10:30 CEST, F5 Solution Architect Peter Nas will share his knowledge of Diameter during a panel discussion focusing on “What is the Right Time and What is the Right Way to Deploy Diameter Signaling Solutions?”

Additional F5 Presentations during the LTE World Summit:

On May 23 at 17:40 CEST, in the OTT and Applications track, F5 Solution Architect Bart Salaets will share his expertise in IP solutions during the panel on “Video and Premium Content on LTE Networks.”
On May 24 at 15:30 CEST, in the Handling the Mobile Data Explosion track, F5 Solution Architect Peter Nas will draw on his extensive knowledge of deploying Diameter routing solutions to explain typical LTE use cases such as policy and tiered charging, family data plans, roaming, and related topics.

Visit booth #43 to see how F5 solutions provide a converged carrier infrastructure to help consolidate, enhance, and monetize core infrastructure services. To schedule a meeting, contact Susan Becker at s.becker@f5.com.

About F5 Networks

F5 Networks, Inc., the global leader in Application Delivery Networking (ADN), helps the world’s largest enterprises and service providers realize the full value of virtualization, cloud computing, and on-demand IT. F5^® solutions help integrate disparate technologies to provide greater control of the infrastructure, improve application delivery and data management, and give users seamless, secure, and accelerated access to applications from their corporate desktops and smart devices. An open architectural framework enables F5 customers to apply business policies at “strategic points of control” across the IT infrastructure and into the public cloud. F5 products give customers the agility they need to align IT with changing business conditions, deploy scalable solutions on demand, and manage mobile access to data and services. Enterprises, service and cloud providers, and leading online companies worldwide rely on F5 to optimize their IT investments and drive business forward. For more information, go to www.f5.com.

F5 Networks Acquires Traffix Systems

February 14, 2012

Extends leadership in Mobile Data with leading Diameter signaling provider for 4G/LTE Networks

SEATTLE – F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, today announced that it has agreed to acquire Traffix Systems, the leading provider of 4G Diameter signaling products for telecommunications service providers. The Diameter protocol has gained industry-wide acceptance by the 3GPP and GSMA as the standard for network signaling in all 4G/LTE networks.

“Leading industry experts and service providers recognize the need for converged and unified IP solutions across carriers’ control, data, and application planes, which scale, secure, and optimize 3G, 4G/LTE, and IMS traffic,” said John McAdam, President and CEO of F5 Networks. “The result is a dramatic reduction of complexity and costs, making service provider networks more agile. With this move, F5 continues to execute on the company’s vision of delivering an adaptable architecture to enable its customers to create a smart, converged carrier IP infrastructure.”

Mobile data traffic is increasing at an enormous rate, driving many mobile operators to switch from a 3G network to all-internet protocol (IP) network, such as LTE, to manage the high volume of traffic and provide a high quality customer experience. The Diameter protocol plays a vital role in the management of 4G LTE and IMS networks and 3G charging and policy deployments. Diameter control via routing, load balancing and gateway solutions are critical to effectively building and monetizing networks by enabling them to offer advanced 4G services. Furthermore, service providers need deployment strategies based on robust, telco-grade Diameter routing for the deluge of signaling messages in their network.

“Diameter traffic is mission critical for any carrier moving to 4G/LTE and IMS architectures. It enables billing, subscriber management, and interoperability between core IP systems and between carriers themselves,” said John Byrne, Research Director Wireless and Mobile Infrastructure service at IDC. “With the load and complexity of mobile data network traffic growing dramatically, mobile operators require expertise in the data and application plane, in the form of converged IP services, and in the control plane with advanced Diameter routing, load balancing and gateway capabilities.”

“Bringing together F5’s superior expertise in IP for applications and data with Traffix’s industry leadership in Diameter and signaling for the control plane, F5 has the unique depth and breadth to make the transition from 3G to 4G and IMS much simpler, cost effective, and non-disruptive for carriers,” said Ben Volkow, CEO of Traffix Systems.

Traffix Systems’ team is one of the most advanced with their depth of talent in understanding how to manage, scale, secure, integrate and apply Diameter services within legacy and next generation networks. Traffix’s trajectory began back in 2006 with the development of Diameter protocol products. Traffix’s solutions have been adopted by some of the industry’s largest network vendors. Building on that success and filing several patents, Traffix’s next significant milestone occurred in 2009, with the introduction of the industry’s first Diameter Routing Agent (DRA), followed by the Signaling Delivery Controller (SDC), a single solution for Diameter routing, load balancing and gateway connectivity in 2011. Traffix’s SDC is 3GPP and 3GPP2 compliant, uniquely supporting over 50 related RFCs and standards. No other vendor in the market has as wide and rich functionality to simplify and enable the next generation Diameter signaling infrastructure.

The terms of the acquisition were not disclosed. The acquisition is subject to the satisfaction of certain closing conditions and is not expected to have a material impact on the company’s operating results.

About F5 Networks

F5 Networks, Inc., the global leader in Application Delivery Networking (ADN), helps the world’s largest enterprises and service providers realize the full value of virtualization, cloud computing, and on-demand IT. F5® solutions help integrate disparate technologies to provide greater control of the infrastructure, improve application delivery and data management, and give users seamless, secure, and accelerated access to applications from their corporate desktops and smart devices. An open architectural framework enables F5 customers to apply business policies at “strategic points of control” across the IT infrastructure and into the public cloud. F5 products give customers the agility they need to align IT with changing business conditions, deploy scalable solutions on demand, and manage mobile access to data and services. Enterprises, service and cloud providers, and leading online companies worldwide rely on F5 to optimize their IT investments and drive business forward. For more information, go to www.f5.com.

You can also follow @f5networks on Twitter or visit us on Facebook for more information about F5, its partners, and technology. For a complete listing of F5 community sites, please visit www.f5.com/news-press-events/web-media/community.html. This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue,” or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company’s filings with the SEC.

Contact

Investor Relations: John Eldridge (206) 272-6571 j.eldridge@f5.com

Public Relations: Alane Moran (206) 272-6850 a.moran@f5.com

Traffix Brings Innovations in Diameter Signaling to Overcome LTE Challenges to Mobile World Congress 2012

February 14, 2012

Two New Solutions Available: Inter-working Function (IWF) of Diameter/SS7-MAP and Diameter Testing & Simulation Suite

Mobile World Congress 2012, Barcelona, Spain – February 14, 2012

Network architects searching for solutions to overcome pain points in rolling out LTE network technology are invited to meet with Traffix, the 4G & Diameter Experts at Mobile World Congress 2012. During the show, Traffix will highlight many Diameter signaling solutions of routing, load balancing and gateway connectivity to overcome challenging use cases that LTE presents to operators.

Click here to schedule meetings with Traffix 4G & Diameter experts to discuss specific LTE pain points and solutions.

Traffix will highlight the following new solutions at its booth (Hall 6, C-50) alongside its innovative portfolio of Diameter signaling solutions:

Inter-working Function (IWF) of Diameter/SS7-MAP solution for seamless connection of LTE elements, interfaces and protocols to legacy SS7, thereby delivering cost savings on the reuse of legacy elements,
Diameter Testing & Simulation Suite to maintain consistently high network performance and availability.

Industry standard bodies 3GPP and GSMA have defined the Interworking Function (IWF) that specifies Diameter to SS7-MAP and vice versa interworking. By supporting SS7 legacy protocol with the IWF, Traffix enables operators to enable 2G/3G network elements to communicate with LTE elements such as Mobility Management Entity (MME) and Home Subscriber Server (HSS) for subscriber management. Other use cases enabled by the Traffix IWF include reciprocal roaming of new (greenfield) LTE operators on non-LTE networks, and allowing connectivity of an SS7 Equipment Identity Register (EIR) in an LTE network.“Traffix sees its role as enabling operators to get over the pain points of LTE,” said Ben Volkow, CEO of Traffix. “Connectivity to legacy elements, protocols, and interfaces is one major aspect in guaranteeing a smooth transition and delivers significant cost reductions that should not be overlooked in today’s competitive market.”Another unparalleled innovation to be revealed at Mobile World Congress is the Traffix Diameter Testing & Simulation Suite that is now available for commercial use as part of the Traffix Signaling Delivery Controller™ (SDC), the market leading single solution for Diameter Routing, Diameter Load Balancing and Diameter Gateway needs.

The Traffix Diameter Testing & Simulation Suite is a comprehensive environment for testing automation including validation of stress, load, stability and scalability of all Diameter scenarios. It enables operators to:

Simulate complex scenarios for rapid service implementation,
Run stability testing of 4G network elements from any vendor,
Test roaming scenarios, an essential feature when connecting new roaming in LTE
Run Diameter over SCTP/TCP testing
Upload several standards simultaneously, and
Much more.

When using this Diameter testing tool for control plane management, operators receive the benefits of consistently high network performance and availability, reduced time of integration with new elements, and best of all, constantly maintain a high quality customer experience.“The multifold benefits of our Diameter Testing & Simulation Suite became clear to us as we were using it extensively as part of our own R&D process. There isn’t anything else on the market of this caliber for Diameter,” commented Lenny Ridel, CTO of Traffix.Both the IWF Diameter/SS7-MAP solution and the Testing & Simulation Suite are available as part of the Traffix Signaling Delivery Controller™ (SDC) that offers Diameter Gateway, Diameter Load Balancer and Diameter Router solutions consolidated on one platform. When deploying the SDC, operators are guaranteed cost-effective seamless connectivity, unlimited scalability and simplified maximum control to support subscribers’ heavy and growing use of mobile broadband data. When located throughout the core and edge of the network, Traffix SDC platform prevents situations such as server overload and service failure for telecom providers of all sizes to offer the optimal customer experience enhanced by LTE services.

CEO Traffix Ben Volkow Offers Advice to Telecommunications Providers Moving to LTE

January 9, 2012

Lessons in Avoiding Pain Points in LTE by Using the Right Diameter Signaling Solutions

Freehold, NJ, USA – As 2012 opens and telecommunications providers around the world are rolling out 4G networks with LTE technology, CEO of Traffix Systems Ben Volkow offered words of advice during a local professional forum on how operators can handle the signaling bombardment that LTE networks encounter due to massive mobile data use. With smartphones and other connected devices increasingly popular, combined with always-on mobile applications, operators are facing unprecedented signaling surges that in the absence of network-wide management strategies will ultimately affect network performance.

“If once there were less than a handful of signaling usage scenarios focused on voice services, now in data-dominated 4G there are hundreds of new services and signaling usage patterns, and dozens of first-time use cases such as policy control and enforcement, roaming, legacy to 4G interworking functions, and many more,” said Ben Volkow, CEO of Traffix, in a forum of telecom professionals.

Jim Hodges, Senior Analyst at Heavy Reading noted, “Network signaling has become a major consideration in LTE deployment, both from a network scalability perspective and optimizing customer user experience. As a result, network operators are increasingly focused on how they can leverage innovative Diameter based signaling solutions to meet these challenges.”

“For maximum resiliency and continual network reliability, operators should be looking to deploy Diameter routing and load balancing solutions that offer failover management and overload control strategies. With voice over LTE and machine-to-machine on the horizon, the frequency of signaling will skyrocket. You can’t manage a network with that level of signaling bombardment on a point-to-point basis,” explained Volkow.

The Traffix Signaling Delivery Controller™ (SDC) platform was purpose-built from the ground up in Diameter protocol to assist 4G operators in confronting the massive growth in Diameter with context-aware routing, load balancing and other network maintenance and management mechanisms to enable constantly high-quality service in newly rolled-out 4G networks without disruptions or glitches.

With the Traffix SDC Diameter Gateway, Diameter Load Balancer and Diameter Router solutions consolidated on one platform, carriers are guaranteed cost-effective seamless connectivity, unlimited scalability and simplified maximum control to support subscribers’ heavy and growing use of mobile broadband data. When located throughout the core and edge of the network, Traffix SDC platform prevents situations such as server overload and service failure for telecom providers of all sizes to offer the optimal customer experience enhanced by LTE services.

Traffix Joins GSMA as Associate Member to Offer Diameter Signaling Expertise to Mobile Ecosystem

November 15, 2011

Traffix will Participate in Several Working Groups that Reflect Typical Diameter Use Cases to Assist Operators

Freehold, NJ – Traffix Systems, the 4G & Diameter control plane experts, today announced that it joined the GSMA as an associate member. The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations.

“We welcome Traffix with its seasoned specialization in Diameter signaling solutions, to the GSMA. The Traffix team’s deep understanding of the control plane will contribute to many of our technical groups, and ease the move to 4G technologies for our members,” said Michael O’Hara, Chief Marketing Officer, GSMA.

“We looking forward to participating in GSMA activities and to broaden the industry’s focus on the growing centrality of signaling in 4G technologies and in many 3G use cases,” commented Ben Volkow, CEO of Traffix. “We have already begun to take an active role in several technical groups and to share our years of experience in working with Diameter protocol.”

Traffix staff will be contributing their Diameter expertise in several GSMA working groups. Here are a few examples:

The Inter-Working, Roaming Expert Group (IREG) that specifies technical, operational and performance issues supporting international roaming.
The Packet Working Group (PACKET) that specifies technical, operational and performance issues supporting international roaming in 2.5G, 3G and LTE. The group focuses on the study from a compatibility and interoperability perspective of the transition from 2.5 to 3G to LTE.
Roaming & Interconnect over LTE (RILTE) group whose goal is to understand the impact of the addition of LTE and EPC to the existing roaming ecosystem.
IWG, Interconnect Working Group, that has the overall responsibility for interconnection and interworking related matters aimed at improving the quality of operator interconnection and interworking relationships worldwide between operators and third parties, and between operators themselves.

Developing innovative Diameter solutions since 2005, Traffix offers service providers a field-proven Signaling Delivery Controller (SDC), a unified solution for intelligent dynamic Diameter routing, load balancing for unlimited scalability and overload control, and seamless gateway connectivity. The Traffix SDC has already been deployed with Tier one carriers and offers patented technology of context-aware signaling analytics, and unmatched management tools for network visibility and Diameter testing.The Traffix team will also be present at the GSMA’s upcoming Mobile World Congress event in Barcelona. To schedule a meeting with Traffix, contact susan@traffixsystems.com.

Traffix Brings Diameter Expertise to Informa LTE North America 2011 Enabling Service Providers to Use Network Signaling for Revenue Generation

November 7, 2011

Traffix VP North America Joe Fried will speak on “Using Diameter Signaling for Complexity Control and Advanced Service Enablement”

LTE N. America 2011, Dallas, Texas – Traffix Systems, the 4G & Diameter control plane experts, today announced that its VP of North America Joe Fried will speak at Informa’s LTE event to be held in Dallas, Texas on “Using Diameter Signaling for Complexity Control and Advanced Service Enablement” on the first day of the conference.This presentation reflects the strategies that Traffix delivers to service providers moving to LTE by increasing revenues through the use of innovative Diameter signaling solutions. At the same time, when deploying cost-effective Diameter solutions, service providers maximize network performance and achieve complete network assurance.

“As the uptake in mobile broadband surges, LTE network signaling must include Diameter routing, load balancing, and gateway solutions to handle the increase in capacity and to support advanced complex services, charging schemes, policy enforcement, and other service upgrades,” said Ben Volkow, Traffix CEO. “Service providers shouldn’t compromise on their signaling management and there is only one vendor offering a full solution. Traffix customers benefit from top performance LTE networks.”

Developing innovative Diameter solutions since 2005, Traffix offers service providers a field-proven Signaling Delivery Controller (SDC), a unified solution for intelligent dynamic Diameter routing, load balancing for unlimited scalability and overload control, and seamless gateway connectivity. The Traffix SDC has already been deployed with tier one carriers and offers patented technology of context-aware signaling analytics, and unmatched management tools for network visibility and Diameter testing.

To schedule time with Traffix at LTE North America, contact susan@traffixsystems.com. Traffix will be at Pod 22.

Traffix Secures $7 Million in Financing Led by Bessemer Venture Partners

November 2, 2011

Funding to support expanded growth of 4G network signaling leader

Freehold Township, N.J. – Traffix Systems, a leading provider of signaling technology that helps 4G networks run better and more efficiently, announced it has secured $7 million in financing in a round led by Bessemer Venture Partners. The funds will be used to expand Traffix’s market penetration with telecom carriers around the world as more of them roll out 4G networks that require next-generation, network signaling solutions to handle increased data traffic.

The Traffix Signaling Delivery Controller (SDC) enables carriers to maximize network performance with innovative routing, load balancing and gateways solutions based on the new, IP-based industry standard protocol for signaling known as Diameter. The company boasts nearly 100 global deployments and is profitable.

“We are extremely impressed by the deep knowledge in IP-based signaling that Traffix possesses, and the company’s ability to translate that insight into revenue-generating products,” said Adam Fisher, a partner at Bessemer who, as part of the latest financing round, is joining Traffix’s board. “The telecom signaling market is really taking off and Traffix is making significant headway with deployments for major service providers around the globe. We’re excited to help this pioneering company grow.”

Traffix is headquartered in Israel and has offices in New Jersey and the U.K. The company was founded in 2005 by Ben Volkow who serves as CEO, and Gil Shafran who serves as vice president for research and development, to address the increasing complexity that 4G technologies such as LTE bring to networks.

“We are thrilled by the opportunity to work with Bessemer and look forward to the firm’s guidance,” Volkow said. “To handle all the new demands for complex data, networks are moving to IP-based technologies such as LTE, which create a need for sophisticated solutions like those Traffix provides.”

“As seed investors in Traffix, we are very pleased to welcome Adam Fisher of BVP to the Traffix board,” commented Yuval Cohen, managing partner at StageOne Ventures.

“I’m confident that his contribution will add positive synergies to the current composition of the board.”

Traffix Contributes to MultiService Forum (MSF) Testing to Ensure VoLTE Interoperability with DRA Solutions for Roaming and Interconnect Use Cases

October 26, 2011

Traffix Signaling Delivery Controller (SDC) Supports LTE Deployment

Freehold Township, NJ – Traffix Systems, the Diameter control plane experts, contributed Diameter routing support with its DRA in the VoLTE (Voice over LTE) Interoperability Testing event that was organized by the MultiService Forum (MSF) and backed by the GSMA, the association representing the interests of mobile operators worldwide. The test event held in September 2011, backed by the GSMA as part of its VoLTE initiative, focused on validating key network interfaces to ensure multi-vendor deployment strategies for LTE/EPC/IMS technology and setting best practices for LTE deployment strategies.

The Traffix expert team demonstrated core Diameter routing, bridging of Diameter interoperability gaps between vendors, LTE roaming, security and other interconnect use cases, utilizing dynamic policy control between home and visited networks employing DRAs (Diameter Routing Agents).

“Traffix participation with its Diameter platform Signaling Delivery Controller (SDC) succeeded in showing the central role of DRAs in LTE networks,” said Lenny Ridel, CTO of Traffix. “We validated roaming scenarios as specified by GSMA PRD IR.88 (LTE Roaming Guidelines for VoLTE S6a and S9 interfaces), and the MSF inclusion of DRA technology within a single PLMN. The SDC also provided protocol normalization for Diameter messages to support interoperability.”

“We’re pleased to welcome Traffix to the MultiService Forum,” stated Kyu-Ouk Lee, MSF President. “The knowledge, experience, and enthusiasm that Traffix brings to the MSF will make a valuable contribution to our ongoing interoperability program, and we welcome its contribution.”

The market leading Traffix Signaling Delivery Controller (SDC) consolidates Diameter Gateway, Diameter Load Balancer, and Diameter Router solutions on one unified platform. Traffix will continue to participate in building and validating practical LTE network use cases in industry forums for deployment scenarios with the SDC.

About VoLTE IOT Event 2011

The MSF hosted the VoLTE IOT 2011 Event in the Vodafone Centre for Test and Innovation in Dusseldorf and the China Mobile Research Institute Lab in Beijing in September 2011. The event is backed by the GSMA following the launch of its global VoLTE initiative in 2010, which is supported by more than 40 leading organizations in the mobile market. The event builds on the major success of the previous Global MSF LTE Interoperability Event that took place during March 2010 and reflects the industry’s drive to continue to deliver major carrier driven events that benefit all its members in their quest to keep pace with an ever faster moving industry. The MSF VoLTE Interoperability test event focused on validating core network interfaces to ensure multivendor deployment strategies for LTE technology and validated the MSF physical scenarios developed to incorporate 3GPP LTE/EPC technology and the GSMA’s technical recommendations, focusing on Voice over LTE, with the support of China Mobile and Vodafone.http://www.msforum.org/interoperability/VoLTE.shtml

About the MultiService Forum

The MultiService Forum (www.msforum.org) is a global association of service providers,system suppliers and test equipment vendors committed to developing and promoting open-architecture, multiservice Next Generation Networks. Founded in 1998, the MSF is an open-membership organization comprised of the world’s leading telecommunications companies. The MSF’s activities include developing Implementation Agreements, promoting worldwide compatibility and interoperability of network elements, and encouraging input to appropriate national and international standards bodies.

Traffix Announces Enhancements in its Diameter Edge Agent (DEA) for Tighter Security and Improved Performance in Roaming, Billing and 3rd Party Use Cases

October 24, 2011

An Integral Part of the Traffix Signaling Delivery Controller (SDC), a Single Platform for all the Diameter Signaling Solutions Required for Reliable, Top Performance Networks

4G World, Chicago, IL – Traffix Systems, the Diameter control plane experts, today announced significant enhancements in its Diameter Edge Agent (DEA) that extend its capabilities in network signaling for tighter security and normalized functionality in roaming, billing and third party content scenarios.

The Traffix DEA is an integral capability of the Traffix Signaling Delivery Controller (SDC) routing solution, a single platform that provides all signaling requirements for carriers. With its Diameter Gateway, Diameter Load Balancer and Diameter Router solutions consolidated on one platform, carriers are guaranteed cost-effective seamless connectivity, unlimited scalability and simplified control to support subscribers’ heavy and growing use of mobile broadband data.

The Traffix DEA is enhanced with the following:

Normalization engine ensuring that only supported AVPs (attribute-value pair) and content enter the network
High security and failover protection by masquerading the network to prevent unauthorized access by ensuring that external sessions are routed according to policies set by the service provider
Guaranteed accuracy of incoming and outgoing messages with mechanisms to either fix or reject the message if the message presents a problem
Network protection from both overload and draining the network’s resources
Prevention of outgoing messages from content that exposes the network
Improved Diameter policy rule engine that makes decisions on an unlimited number of AVPs based on destination, origin, location, QoS, rating, vendor or any other information or any combination thereof
Full compliance with GSMA’s IR.88 requirements for LTE roaming guidelines
Support of IPsec and/or TLS security
Key KPIs based on unique visibility of all Diameter signaling information entering or leaving the network

“These are critical routing enhancements that will support the realization of LTE. For example, the extra security will enable service providers to work freely with third party roaming partners and share resources securely,” commented Joe McGarvey, Principal Analyst at Current Analysis.

“When our DEA is located on the edge of the network it works to protect and normalize the flow of messages. For example, if a problem arises between two networks’ PCRFs – both networks are protected from overflow or failover situations. It is truly a critical function in maintaining network performance at the highest level,” said Ben Volkow, CEO of Traffix. “These latest enhancements definitely make our DEA the only one of this caliber that is commercially available.”

Traffix Announces its 3rd Generation OpenBlox Series: a Diameter Solution that Meets the Highest Functionality Requirements for 4G/LTE Networks

September 20, 2011

Freehold Township, NEW JERSEY – Traffix Systems, the 4G & Diameter control plane experts, today announced its 3rd generation series of Diameter protocol stacks, OpenBlox, a Diameter solution that was built according to industry standards, meeting the highest functionality requirements for 4G/LTE networks.

The OpenBlox Diameter solution is a full implementation of the IETF Diameter (RFC 3588/3588 bis) standard and supports all other Diameter standards and interfaces as specified by 3GPP, 3GPP2 and ETSI, providing full coverage for all Diameter interfaces. OpenBlox is available in JAVA and C++.

Since 2006, service providers worldwide have found OpenBlox to be fast, easy and reliable, and best of all, providing the highest performance measurements in the market. With OpenBlox 3 service providers have the competitive edge of complete readiness to move to an LTE/4G network and more, including:

Tier-1 performance – up to 3X the average performance of any other market stack
Full support of TCP/SCTP
High availability mechanism
TLS mechanism
3GPP Release 10 compliance
Supporting RFC 3588 bis

OpenBlox Diameter solution is the market benchmark with more than 150 worldwide deployments including operators in: USA, Canada, Australia, Brazil, India, Russia, Spain, France, UK, Greece, Italy, Poland, Turkey, Czech Republic, and others.

For more information, contact info@traffixsystems.com

Traffix Shares its Diameter Expertise at Informa LTE Asia 2011 Event to Instruct Operators on Using Network Signaling to Generate Revenue

August 29, 2011

CEO Ben Volkow to Discuss “Enabling Advanced Services Using the Diameter Signaling Protocol”

LTE Asia 2011, Suntec, Singapore – Traffix Systems, the Diameter control plane experts, today announced that its CEO and co-founder Ben Volkow will be speaking at Informa’s LTE Asia event held in Suntec, Singapore, on “Enabling Advanced Services Using the Diameter Signaling Protocol” on September 6th at 15:00 within the Service Delivery, Pricing and Policy track. This discussion is part of the message Traffix brings to LTE Asia on instructing operators in ways to leverage signaling to generate new sources of revenue.

“This year Informa has made efforts to emphasize Diameter signaling topics as recent events including network outages caused by signaling surges have demonstrated the centrality of the subject,” Giles Cummings, Event Director of LTE Asia. “Our events contain the most relevant issues so that operators can overcome difficult challenges and succeed in an extremely dynamic and competitive market.”

“Diameter signaling is becoming increasingly important in the deployment of LTE networks for a myriad of reasons,” said Dimitris Mavrakis, Senior Analyst at Informa Telecoms & Media. “Mobile operators are involved in a range of initiatives around their LTE investments; however, signaling has become pivotal in avoiding the pitfalls that plagued 3G core networks. Several vendors – including Traffix Systems – have stepped up to address these challenges and this is welcomed by operators.”

As the uptake in mobile broadband surges, an LTE operator’s network signaling must include Diameter routing, load balancing, and gateway solutions to handle the increase in capacity and to support advanced complex services, charging schemes, policy enforcement, and other service upgrades.

Developing innovative Diameter solutions since 2005, Traffix offers operators a telco-grade, field-proven Signaling Delivery Controller (SDC), a unified solution for intelligent dynamic Diameter routing, load balancing and gateway functionality. The Traffix SDC has already proven itself in large deployments and offers patented technology of context-aware signaling analytics on top of cost-effective, central management configuration. Traffix customers benefit from top performance LTE networks in which communication messages are delivered to the right location, 100% of the time, eliminating network outages.

To schedule time with Traffix at LTE Asia on September 6-7 in Suntec, Singapore contact susan@traffixsystems.com. Find Traffix at Pod 5.

About Traffix Signaling Delivery Controller (SDC)

As a single Diameter platform, the Traffix SDC offers operators cost-effective scalability, instant connectivity of all interfaces, and comprehensive control of IP-based signaling while saving up to 70% on OPEX and CAPEX. As a future-proof, end-to-end solution, the SDC already supports over 50 Diameter interfaces for more than a dozen widely-used protocols such as RADIUS, LDAP, XML, JMS and others. On top of the cost and time efficiencies of one platform and one configuration, the SDC brings new functionalities to enhance operational and marketing capabilities such as patented subscriber context-awareness to extract business intelligence from real-time signaling and a management tool for wide visibility into the network for 24/7 troubleshooting.

Traffix Announces Global Signaling Delivery Controller (G-SDC): For Global Intelligent Routing in Distributed Sites Throughout LTE Networks

July 21, 2011

Carriers Benefit from Distributed Network Routing with Centralized Management for Reliable Top Performance and Optimized Network Resource Allocation

Freehold Township, NEW JERSEY – Traffix Systems, the Diameter control plane experts, today announced its Global Signaling Delivery Controller (G-SDC) consisting of an intelligent contextual routing layer that unifies multiple Traffix Signaling Delivery Controller (SDC) nodes into a single, network-wide distributed system with centralized management. Based on field-deployed proven technology, the Traffix G-SDC offers a holistic approach for all network-wide signaling, particularly beneficial for large carrier networks with multiple network data centers.

Designed for large scale carrier networks supporting multi-site, policy deployment requirements, the Traffix G-SDC provides carriers with a powerful signaling “cloud” enabling each element to interconnect to any point, efficiently routing its signaling traffic without concern for network resource availability. This cloud-like configuration for signaling exceeds large carrier’s requirements for LTE network performance.

“As LTE is deployed and data use surges, signaling traffic grows exponentially and operators will need new tools to handle large signaling surges. The Traffix G-SDC can simplify and harmonize networks to maintain reliability and scalability,” commented Sue Rudd, Director Service Provider Analysis at Strategy Analytics. “This is a welcome solution for large scale deployments that should lower operational and capital expenses and provide interoperability with legacy 2.5 and 3G networks.”

The Traffix Distributed Signaling Grid is constantly aware of interconnecting node availability, and is able to shift signaling flows to servers based on their availability and capacity. Simultaneously, it maintains network-wide, distributed state information enabling all the signaling routing components to work in harmony. Its built-in throttling capabilities actively monitor and manage traffic from each node, limiting throughput to servers based on their rated capacity. In situations of overload, the G-SDC can detect which packets should be dropped to prevent servers from overwhelming the network, leading to outages.When carriers deploy the Traffix Distributed Signaling Grid, the message origin or subscriber location is irrelevant – it will always be routed to the correct server or service,” said Lenny Ridel, CTO at Traffix Systems. “This advanced dynamic routing technology guarantees throughput, minimize latency and downtime. As a result, the LTE network performs consistently and predictable, coordinated to perfection despite the huge scale of many data centers and the distributed nature of the signaling flows.”

About Traffix Signaling Delivery Controller (SDC)

North American Tier One Carrier Selects Traffix Diameter Router Solution for LTE Network Deployment Selection Followed Extensive Testing for Scalability

June 22, 2011

Freehold, NJ – Traffix Systems, the Diameter control plane experts, today announced the selection of the Traffix Signaling Delivery Controller (SDC) Router solution by a North American tier one carrier, following extensive performance testing proving the technological superiority over other solutions. Most significantly, the Traffix SDC handles up to 1 million Diameter messages per second (MPS) in a single chassis, and demonstrates its robustness, high scalability and intelligent routing control in 25 deployments worldwide.

As one of three Diameter solutions consolidated on the SDC platform, the Traffix Diameter Router serves as a signaling network hub with intelligent, contextually aware routing that simplifies integration, reduces operational costs, and guarantees the reliability of quality of service.

“We are excited about the selection of our Signaling Delivery Controller Router solution in a North American tier one carrier attesting to its technological superiority,” commented Ben Volkow, CEO of Traffix Systems. “As networks become more complex to support many more data-enabled devices and subscribers demand advanced services like family data plans, operators require signaling to be routed according to business oriented decisions. Another key factor in the selection of the Traffix SDC was its ability to support exceptionally high scalability of up to one million messages per second on a single chassis enabling the carrier to succeed in its strategy for significant customer growth.”

The Traffix Diameter Router solution is fully compliant with 3GPP Diameter Router Agent (DRA) for policy, 3GPP Interworking Function (IWF) requirements and GSMA Diameter Edge Agent (DEA) guidelines for roaming, plus many more. It was designed especially for large networks with complex network architectures and multiple Diameter nodes that require central signaling management, network troubleshooting visibility and intelligent routing.

The Traffix SDC answers carriers’ needs for cost-effective connectivity, unlimited scalability and simplified control in their migration to LTE networks and will enable this North American tier one carrier to maintain optimized performance for customer satisfaction.

Traffix Participates in MultiService Forum (MSF) Testing to Ensure VoLTE Interoperability

June 13, 2011

The MSF Interoperability Event to Include Traffix Signaling Delivery Controller to demonstrate LTE Diameter Router Solutions

Freehold Township, NJ – Traffix Systems, the Diameter control plane experts, will be participating in the upcoming VoLTE (Voice over LTE) Interoperability test event organized by the MultiService Forum (MSF) and backed by the GSMA, which represents the interests of mobile operators worldwide, on September 12-30, 2011. The event is focused on validating the GSMA’s technical recommendations for IMS-based VoLTE to set best practices for LTE deployment strategies. The Traffix Signaling Delivery Controller (SDC), a robust unified platform consolidating Diameter Gateway, Diameter Load Balancer, and Diameter Router field proven solutions, will be part of the interoperability event hosted at the Vodafone Centre for Test and Innovation located in Dusseldorf. Traffix will contribute in building and validating practical LTE network use cases such as LTE roaming and policy followed by recommendations for deployment scenarios.

“We are excited to be part of the MSF’s efforts in applying the industry standards set by 3GPP to actual use cases using lessons learned in our deployments over the past few years,” commented Lenny Ridel, CTO at Traffix. “Traffix has much to contribute to the LTE ecosystem given that our standards-based Diameter solutions support millions of subscribers world over.”

“The prosperous growth of the LTE ecosystem mandates fully-compliant and reliable network infrastructure as in the case of our mature Diameter Router solution that adds value such as contextually-aware analytics on top of the basic Diameter Routing Agent (DRA) requirements,” Ridel added.

The MSF VoLTE Interoperability event will be hosted by Vodafone and China Mobile in the Vodafone Centre for Test and Innovation in Dusseldorf and the China Mobile Research Institute Lab in Beijing.
About the MultiService Forum

The MultiService Forum (www.msforum.org) is a global association of service providers, system suppliers and test equipment vendors committed to developing and promoting open-architecture, multiservice Next Generation Networks. Founded in 1998, the MSF is an open-membership organization comprised of the world’s leading telecommunications companies. The MSF’s activities include developing Implementation Agreements, promoting worldwide compatibility and interoperability of network elements, and encouraging input to appropriate national and international standards bodies.

About VoLTE IOT Event 2011

The MSF will host the VoLTE IOT 2011 Event in the Vodafone Centre for Test and Innovation in Dusseldorf and the China Mobile Research Institute Lab in Beijing in September 2011. The event is backed by the GSMA following the launch of its global VoLTE initiative in 2010, which is supported by more than 40 leading organisations in the mobile spaceThe event builds on the major success of the previous Global MSF LTE Interoperability Event that took place during March 2010 and reflects the industry’s drive to continue to deliver major carrier driven events that benefit all its members in their quest to keep pace with an ever faster moving industry. The MSF VoLTE Interoperability test event will focus on validating core network interfaces to ensure multi-vendor deployment strategies for LTE technology and will validate the MSF physical scenarios developed to incorporate 3GPP LTE/EPC technology and the GSMA’s technical recommendations, focusing on Voice over LTE, with the support of China Mobile and Vodafone.http://www.msforum.org/interoperability/VoLTE.shtml

Traffix Opens an LTE Diameter Interoperability Lab and Calls for Participants Promoting a Vibrant LTE Ecosystem, Traffix Welcomes Vendors and Service Providers to Take Advantage of Remote Testing Facilities in First Full Diameter Lab

May 23, 2011

Freehold Township, NJ – Traffix Systems, the Diameter control plane experts, today announced the establishment of its LTE Diameter Interoperability (IOT) lab and calls for vendors and service providers to participate in testing their products for Diameter conformance standards and for interoperability with specific service provider network requirements.”The expertise that Traffix has garnered by developing Diameter protocol products since 2005 allows us to contribute time and resources to boost the LTE ecosystem to support service providers in satisfying their customers’ mobile data demands,” said Ben Volkow, CEO at Traffix Systems.

Interoperability testing is conducted to prove that end-to-end functionality between at least two communicating systems exists as required by those systems’ defined base standards. The Traffix LTE Diameter Interoperability (IOT) lab allows for vendors to check for:

Diameter conformance to the latest 3GPP standards
Interoperability with other vendors or service providers

Traffix is supplying a full LTE core environment including more than 50 Diameter interfaces for specific vendors’ implementations and various simulators of PCRFs (Policy and Charging Rules Functions), charging applications, HSS, MME, GGSN (Gateway GPRS Support Node) and packet gateways. In addition to conformance with standards, vendors can check performance measurements.”We believe that ours is the first interoperability testing facility to be established in the market for Diameter conformance standards and specifications. This step is essential in strengthening the LTE ecosystem around the globe. Therefore, we have made participation convenient by remote access and welcome vendors and service providers alike to take advantage of our expertise in Diameter signaling protocol,” Volkow added.

The Traffix IOT Laboratory is located at its R&D Center located in Hod HaSharon, Israel. Interested participants are invited to contact IOT@traffixsystems.com.

Traffix Systems Launches Signaling Delivery Controller (SDC), a Single Platform of Diameter Protocol Solutions Enabling Intelligent Contextual Routing and Simplified Control of Signaling

March 21, 2011

Consolidating Field Proven Diameter Load Balancer, Diameter Gateway and Diameter Router Solutions for Significant Cost Reductions in LTE Networks

CTIA Wireless, Orlando, FL – Traffix Systems, the Diameter control plane experts, today announced the launch of its Signaling Delivery Controller (SDC), a market-first, single platform consolidating the company’s widely deployed Diameter Gateway, Diameter Load Balancer and Diameter Router solutions answering telco’s needs for cost-effective connectivity, unlimited scalability and simplified control in their migration to LTE networks.As a single Diameter platform designed with simplified network architecture, the Traffix SDC enables operators to save up to 70% on OPEX and CAPEX with a future-proof, end-to-end solution. Operators benefit from higher mobile data performance and an optimized experience for subscribers. Traffix SDC offers fully-featured solutions including interoperability of legacy and next-generation networks, mobile and fixed elements, and all third-party vendors.

The Traffix SDC is unique in its design, demonstrating significant added value from:

Patented subscriber context-awareness to extract business intelligence from real-time signaling
Supports over 50 Diameter interfaces over a dozen additional widely-used protocols such as RADIUS, LDAP, XML, JMS, etc.
Management tool for wide visibility into the network for 24/7 troubleshooting
Future proof, supports new Diameter standards (e.g. 3588 bis )
First fully standard Interworking Function (IWF) for legacy connectivity and Diameter Edge Agent (DEA) for roaming
Runs on Linux and Solaris operating systems and off-the-shelf hardware
An easy upgrade for changes in standards
Shortened time-to-market of services that have complex charging schemes

“The additional bandwidth that LTE will bring and its all-IP nature will only increase the need for operators to harness the scale and complexity of signaling traffic across mobile broadband networks due to complicated services and charging schemes,” said Joe McGarvey, Principal Analyst at Current Analysis. “Traffix moving its field-proven Diameter protocol solutions to a single platform will simplify the migration path to LTE for telcos and provide operators with a unified approach to intelligently combat current and future signaling control challenges.”

“Diameter protocol products are critical as operators move to LTE and can profitably leverage the explosion of mobile data. With Diameter as our focus since 2005, we are well positioned to take the market lead with our telco-grade Signaling Delivery Controller,” said Ben Volkow, CEO at Traffix Systems. “Traffix is dedicated to supporting operators with evolutionary signaling products that enable intelligent and simplified network control, management and advanced subscriber context awareness for operators to unleash the full potential of their mobile data.”

Visitors to CTIA are invited to schedule meetings at Booth 1850 or write: info@traffixsystems.com.

Traffix Announces Diameter Router version 2.0 at 4G World 2010

October 19, 2010

London, UK – Traffix Systems, the NGN and Diameter control plane expert, today announced the release of a new version of Traffix Diameter Router, the industry benchmark for Diameter routing and management, matching the emerging needs of operators upgrading their core networks to LTE.The announcement follows successful deployment of Traffix Diameter Router in a dozen operators’ LTE core networks.

The Traffix Diameter Router enables mobile operators to scale their networks to meet the growing volume of LTE signaling traffic, shorten services introduction time, and gain visibility into their networks.

Traffix Diameter Router is the industry’s most mature Diameter Routing solution, launched over two years ago, and is the industry most robust and widely deployed Diameter routing solution.Traffix Diameter Router’s unique architecture offers unmatched industry performance, using commercial off the shelf hardware capable of millions of transactions per second, and is the only market solution meeting the strict demands and scalability requirements of advanced Tier-1 operators.

New key features requested by service providers are offered in the new release, including more extensive legacy signaling protocol support, additional dynamic adaptive routing algorithms, and enhanced statistics and management.“Mobile operators face multiple challenges when introducing LTE network entities into their core network. The issue of building a scalable, robust and manageable network is becoming strategic”, said Ben Volkow, Traffix Systems CEO. “This announcement comes as a result of joint work with over a dozen of service providers that installed Traffix Diameter Router over the last two years”.

Traffix Diameter Platform is integrated with Allot Communications’ Online Charging and Policy Control.

September 14, 2010

London, UK – Traffix Systems, the NGN and Diameter control plane expert, announced today the successful integration of Traffix Diameter Platform within Allot Online Charging and Policy Control solution. The Allot solution with the integrated Traffix Diameter platform has been deployed with dozens of telecom operators worldwide, including Tier 1 service providers. The solution enables mobile operators to provide their subscribers with a variety of premium and tiered services that are aligned with subscriber usage and mobile internet plans.

The solution, based on the Diameter protocol and the latest 3GPP policy standards for mobile networks, combines Traffix Systems’ Diameter connectivity capabilities with Allot’s precise application identification and its Policy Control and Online Charging capabilities. It is designed to allow mobile operators to enhance user experience, better manage available bandwidth, and identify additional revenue opportunities within their mobile broadband services.

“The Traffix Diameter Function has helped Allot to stay ahead of the competition by shortening the time to market of our mobile solutions. It’s robust and 3GPP compliant nature has ensured fast and smooth integration of our solutions with other players in the market,” said Andrei Elefant, Allot Communication’s Vice President of Product Management and Marketing.

“Mobile operators face multiple challenges introducing Diameter network entities into their core network. The issue of instant, easy and cost effective connectivity is becoming strategic”, said Ben Volkow, Traffix Systems CEO. “We are very happy with the cooperation with Allot and see Traffix Diameter Platform become a part of the world’s largest and most advanced mobile networks”.

About Allot Communications

Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot’s rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot’s scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.

Traffix Announces OpenBlox Diameter Free Version

September 2, 2010

London – Traffix Systems, the NGN and Diameter control plane expert, announced today the availability of OpenBlox Diameter free version.

For the first time, a full implementation of Diameter protocol is available on Java and C++, for free download to be used as part of any software development lab or testing environment.

The new OpenBlox Diameter free version enables a simple, flexible Diameter based product development. OpenBlox Diameter free version offers an easy integration of Diameter with any telecom product, and significantly shortens new Diameter based products’ time to market.

Traffix Systems’ products are the telecom market’s benchmark for Diameter. With over 10,000 downloads and hundreds of live global implementations, OpenBlox Diameter Stack is the most mature Diameter stack in the market with support to over 50 LTE and IMS Diameter interfaces.

Ben Volkow, Traffix Systems’ CEO, said: “Traffix Systems’ new offering of OpenBlox Diameter free version demonstrates our commitment to support the telecom industry on its path to NGN, enabling fast and easy deployment of Diameter based products in any IMS, LTE and other NGN environments”.
For direct download of OpenBlox Stack free version please visit http://www.traffixsystems.com/downloadStackForm.html.

Transatel Selects Traffix Diameter Gateway to Enable Control Plane Connectivity

July 15, 2010

London – Transatel selects Traffix Diameter Gateway enabling easy connectivity to its MVNE platform for new MVNOs.

Transatel, the leading Pan European MVNO Enabler, has selected Traffix Diameter Gateway as a key component enabling easy connectivity to its MVNE platform for new MVNOs.

The Traffix Diameter Gateway enables both easy connectivity between the Transatel charging system and the core network of the operator and also easy deployment of external charging systems to enable MVNOs to operate themselves their real-time prepaid billing with no impact on the host MNO.

Bertrand Salomon, Deputy CEO at Transatel commented that “Traffix Systems delivered a robust, carrier grade system which complies with Transatel’s highest demands, a system which is flexible and cost effective. We were able to have a fully operational system within two days of Traffix Diameter Gateway installation.”

“Transatel is one of the key players in the telecom ecosystem moving the industry forward enabling MVNOs to establish a full working telecom solution, we are very happy to work with Transatel allowing our gateway technology to assist their advanced MVNO services.” Said Ben Volkow, Traffix Systems CEO.

About Transatel:

Transatel founded in August 2000, is a pan-European company with the headquarters located in Paris, France and offices in Belgium, Luxembourg and the Netherlands. The company is directed by Jacques Bonifay and Bertrand Salomon and has successfully positioned itself on the MVNO market in Europe. The two main activities of Transatel are MVNO and MVNE.For more information, please visit: www.transatel.com and www.transatel-solutions.com

Media contact : Stéphanie Aridon
Tel: +33.1.74.95.74.85
E-mail : press@transatel.com

Traffix Systems Announces New VP, Business Development, North America

June 1, 2010

London – Traffix Systems, the NGN and Diameter control plane expert, announced that Joe Fried has joined the Traffix Systems North American office and has been appointed to the position of Vice President, Business Development. Joe brings with him vast telecom experience from companies such as Bellcore, AT&T Labs, Flash Networks and Kabira Technologies at senior technical, sales and business development positions.

As the VP of Business Development, Joe will focus on Traffix Systems’ flagship products: Traffix Diameter Load Balancer, enabling smart contextual load balancing for the NGN and Diameter control plane, as well as Traffix Diameter Gateway, providing instant connectivity on any control plane or AAA protocol.
“We are delighted that Joe has joined us as Vice President of Business Development, North America. Joe brings with him the experience, knowhow and skill required to lead and expand Traffix Systems business development efforts in North America. We believe that with Joe we will be able to address the growing demand from our tier one North American customers. “, said Ben Volkow, Traffix Systems’ CEO.

Traffix Announces Traffix Diameter Load Balancer Version 3.0

April 6, 2010

London – Traffix Systems, the NGN and Diameter control plane expert, announced today the general availability (GA) of Traffix Diameter Load Balancer version 3.0. The new version enables telecom operators to optimize data traffic and cut costs.

The new version announced today presents important new capabilities enabling easy and cost effective data traffic growth in telecom networks:

Support of additional protocols – Traffix Diameter Load Balancer supports additional control plane protocols. The following protocols are now supported:
LDAP
RADIUS
JMS
Web-Services
XML-RPC
Contextual Load Balancing enabling Dedicated Domain Servers –Traffix Diameter Load Balancer can apply load balancing rules based on message content. As such, different types of transactions based on AVP content, including user defined AVPs, can be directed to different Diameter servers, enabling Dedicated Server Domain concept. This new concept opens up new opportunities for network optimization by increasing the control over the types of sessions which are managed by each client.
Advanced Session State Maintenance – The state of each control plane session running through any load balancer is kept in a shared memory in a way that session control is load balancer independent, thus multi instance control of the session is maintained and sessions can be seamlessly transferred from one load balancer to another with no information loss. This feature increases the overall system resilience and agility.

Lior Zadicareo, Traffix VP marketing and Business Development, said: “Traffix Systems Diameter Load Balancer is set apart from other load balancers. It is intimately familiar with the context of the transaction, thus enables the telecom operator distribute traffic across the network based on business needs, and therefore enables maximum network utilization and cost efficiency”.

Unico selects Traffix’s OpenBlox to provide Diameter capabilities

July 6, 2009

Tel Aviv - Unico, a leading telecommunication integrator successfully integrated Traffix diameter stack into its telecommunications application framework.

Traffix, a leader in Next Generation Control Plane and Diameter solutions , announced today that Unico, an Australian leading telecommunication integrator selected Traffix OpenBlox to provide Diameter capabilities in its telecommunications application framework.

Mr. Nishan Rajapaksa, Telecommunications Solutions Architect, said: “We tested Traffix OpenBlox Diameter for a few months and found that functionality, stability; robustness and the performance of the stack are suitable for telecommunication customers in large networks”.

Traffix pioneered the Next Generation AAA market with its OpenBlox Diameter solution. Having more than 100 vendor users and more than a dozen Tier-1 deployments, Traffix OpenBlox is the Diameter market benchmark. The solution offers full Diameter implementation supporting all required technologies. Furthermore, OpenBlox Diameter is available on JAVA, C++ and J2EE with more than 42 supported Diameter interfaces for client, server and agents.

About UNICO

Unico, an independent Australian-owned organization, provides an on-demand capability without compromising technical integrity. Unico specializes in mission-critical systems that process massive transaction volumes in real time. Founded in 1984, Unico is headquartered in Australia. For further information, please visit Unico’s website at www.unico.com.au.

Traffix Open Diameter Gateway for the Community

May 12, 2009

Tel Aviv – Traffix Systems, the Next Generation Control Plane and Diameter expert, announced today the availability of its Diameter Gateway for online internet based testing. For the first time a Diameter Gateway is made available to the entire telecom developers and integrators community for open access.

Traffix provides Next Generation Control Plane and Diameter solutions that enable to bridge NGN and legacy networks and to connect network functionality across different wireline and wireless technologies. Traffix solutions have already been deployed by over a hundred installations, including some of the world’s largest telecom companies.

Traffix Diameter Gateway bridging NGN and IMS Diameter based services with legacy protocols such as RADIUS, LDAP, CAMEL and HTTP, provides an instant cost efficient connectivity solution to telecommunication companies. The Traffix Diameter Gateway enables low integration and implementation costs of new services as well as enables shorter time to revenue, making it an essential part of any NGN service launch.

“New communication services can be easy and cost effective, we do not only say it, we demonstrate it. We encourage all members of the telecommunication ecosystem to build NGN service connectivity” commented Lior Zadicareo, Traffix VP of Marketing. “Our Diameter Gateway internet testing availability expresses our commitment to supporting the telecom community, solving the issues of NGN services connectivity”.

To use and test the Traffix Diameter Gateway online, please contact Traffix at: www.traffixsystems.com; info@traffixsystems.com.

Subject line: Gateway Internet Testing.

About Traffix Systems Traffix Systems provides Next Generation Control Plane and Diameter solutions that enable to bridge and secure NGN and legacy networks and to connect network functionality across different wireline and wireless technologies. Traffix is leading the Next Generation Control Plane and Diameter market, with more than 100 vendors and service provider’s customers.

Traffix introduce full LTE Diameter support

March 25, 2009

Tel Aviv – Traffix Systems, the Next Generation Control Plane and Diameter expert, announced today the addition of Long Term Evolution (LTE) Diameter support across its product portfolio.

Traffix provides Next Generation Control Plane and Diameter solutions that enable to bridge NGN and Legacy networks and to connect network functionality across different wireline and wireless technologies.

LTE, or 3GPP Release 8, sets high goals for the telecom industry with target average user throughput of three- to four-times the Release 6 HSDPA levels in the Downlink (100Mbps), and two to three times the HSUPA levels in the Uplink (50Mbps). LTE is also an all IP network.

Traffix product portfolio includes:

Diameter Gateway– bridging NGN and IMS Diameter based services with legacy protocols such as RADIUS, LDAP, CAMEL and HTTP.
Diameter Load Balancer – Enables to manage, secure and scale NGN and IMS networks, by using advanced Diameter Load Balancing mechanisms.
OpenBlox Diameter stack– Over 50 interfaces including all 3GPP release 6, 7 and 8 Diameter interfaces.

“With the wide adoption of Long Term Evolution (LTE) of the access network and System Architecture Evolution (SAE) for the core network, vendors need to expand their Diameter capabilities” commented Lenny Ridel, Traffix CTO. “Our Diameter products portfolio offers our vendor partners the ability to upgrade and align their existing products and solutions to the latest LTE requirements”.

This new announcement places Traffix’s Diameter and Control Plane products as the only complete and LTE ready solutions tuned for service providers NGN and LTE needs.

IBM and Traffix Partner for Service Delivery Environment

February 13, 2009

Traffix Systems teams with IBM to deliver innovative solutions for service providers.

Traffix, provider of Next Generation Control Plane and Diameter solutions that enable to bridge NGN and Legacy networks and services, has successfully completed validation of its Rosetta NGN Gateway for Telecom Service Providers for the SPDE Framework. SPDE is an open, scalable, flexible and SOA-based telecom industry framework which is horizontally integrated and accelerates the end-to-end telecom service lifecycle from creation and execution of a service, service quality assurance, security and ongoing management and maintenance of a service.

The IBM SPDE Framework initiative brings together platform-independent software vendors that deliver proven solutions designed and built for service providers. Through this initiative, IBM works with select IBM Business Partners to validate solutions that meet a rigorous assessment of next-generation, open-standards-based store environments.

Traffix portfolio of NGN Service control products includes:

Rosetta NGN Gateway— Bridging NGN and IMS Diameter based services with legacy protocols such as RADIUS, LDAP and HTML.
Prism Diameter Load Balancer — Enables to manage, secure and scale NGN and IMS networks, by using advanced Diameter Load Balancing mechanisms.

“With the full integration to IBM environment we can offer our clients a best of breed joint IBM and Traffix solution that enables to cut service deployment complexity and to launch new services while using existing legacy infrastructure. The tuned integration to WebSphere Application Server enables to meet market performance requirements and delivers telecom needed reliability, to meet Service Providers strict requirements. We are looking forward to strengthen the cooperation with IBM” said Ben Volkow Traffix CEO.

The IBM and Traffix Rosetta NGN Gateway solution enables Service Providers to lower new NGN services deployment costs and accelerate time to market.

The Rosetta enables to plug and launch new services in a transparent manner across NGN and legacy networks and to connect network functionality across different wireline and wireless technologies and standards.

New Diameter professionals discussion group on Linkedin

February 5, 2009

New diameter discussion group was added to Linkedin, we encourage you to join the discussion.

Discuss Diameter trends, adoption, interoperability and issues, get the professionals feedback and consult with the professionals.

To join the group, click on the button:

Intel and Traffix Announce Integrated SOA solution for Telecom

December 4, 2008

Traffix Systems announced today that it will offer a pre-validated, integrated NGN Control Plane solution based on Traffix OpenBlox™, the market standard for Next Generation Networks (NGN) signaling, and Intel® SOA Expressway, the first service router designed to address the high speed service mediation, transformation, validation, and virtualization requirements of federated SOA deployments.

To simplify NGN deployment, Traffix will integrate the Intel SOA Expressway with the Rosetta Gateway product line. The combined solution expedites NGN deployment by addressing common bottlenecks — it accelerates, secures, integrates and routes services and legacy signaling in a single, easy to manage form.

“Using Intel® SOA Expressway, we are able to accelerate and secure the NGN Control Plane, and provide Telco customers with incomparable time-to-market and cost reduction advantages when rolling out their NGN networks,” said Lenny Ridel Traffix CTO.

“Intel software technologies are enabling innovation for a broad range of IT infrastructure solutions,” says Girish Juneja, managing director for Intel® SOA Products, Intel Software and Services Group. “The combination of Traffix pioneering approach in the Telco Authentication, Authorization and Accounting (AAA) market segment and Intel’s high performance service router architecture for SOA backbone processing, sets a compelling new standard for cross network NGN service and Control Plane connectivity.”

This new announcement places Traffix’s Rosetta Gateway as the first ever SOA based Control Plane solution for the NGN networks.

The Rosetta Diameter Gateway is now available from Traffix Systems.

Sun Microsystems Chooses Traffix to Deliver Diameter Capabilities to Project SailFin

November 14, 2008

Traffix Systems has announced today that it is adding Diameter capabilities, a base protocol for authentication, authorization and accounting, to Project SailFin – a project that builds high-performance, converged communications application server based on the Java(TM) Platform Enterprise Edition (Java EE) and Session Initiation Protocol (SIP) open standards. Project SailFin, a sub-project of the GlassFish(TM) community recently announced certification for JSR 289, the latest version of the SIP servlet specification.

In addition, Traffix also announced that the company will officially join the GlassFish Partner Program and Traffix’s OpenBlox(TM) Diameter will become a preferred Diameter platform for Project SailFin. OpenBlox Diameter was jointly tested by Traffix and Sun, tuned and integrated into Project SailFin, providing full support for the IETF and 3GPP Diameter standards.

OpenBlox Diameter is the market leading Diameter solution, with more than 100 vendors or operator users that have embraced it as their Diameter of choice. OpenBlox is a full Java implementation of the Diameter standard.

“OpenBlox Diameter is a great complement to the development taking place in Project SailFin to help create SIP-enabled Java applications,” said Satish Hemachandran, Product Line Manager, Sun Microsystems. “The powerful combination of open standards technologies from Sun and Traffix delivers a complete solution that can address the emerging needs of Next-Generation Networks (NGN) and IP Multimedia Subsystems (IMS) application and service developers.”

Lenny Ridel, Traffix CTO, added: “We are proud to join the Project SailFin community. Using SailFin, a market leading communication application server, service developers can take advantage of all the Java EE services, SIP and Diameter APIs to develop scalable, portable and converged communications-enabled web and enterprise applications.”

This new announcement places Project SailFin as the market leading communication application server solution for the NGN and IMS market with a complete set of Java EE Diameter capabilities and market proven integration with wide variety of IMS charging, subscriber management and AAA servers.

Sun, Sun Microsystems, Java and GlassFish are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

See what the experts are saying about Traffix

October 13, 2008

Diameter Gateway Proved A Rock Solid Bridge

Challenges for modern networking system are perhaps greater than challenges on border. There are very few companies that could mark their presence solely in this field and whenever you count such companies, the first name comes in the mind is Traffix Systems. It was established by a group of veterans so a veteran product was obviously expected from the company. The most amusing fact was its unexpected launching. However, it was a bit predictable that very soon company is going to launch its very special venture which will work like a bridge between existing and new next generation network or we can say IP multimedia subsystem network. This ergonomically developed diameter gateway deserves worthy appreciation for its highly proficient features.

The company has minutely researched the users’ expectations from such product and its impact can be easily experienced in its features. As a critical analyst, fragrance of perfect amalgamation of high-end technology and user’s expectation provides ultimate pleasure and an aesthetic user satisfaction.

Few prominent features which grab users’ attention in the very first look are:

Lowering investment cost and simultaneously decreasing time to revenue for the service provider.
It enables users to avail bonus benefits from existing network services.
Users also find themselves in a position to access all new function of NGN solution without substantial investment.
This radius diameter gateway is compatible with all sort of main IMS diameter interfaces like Ro, Rf, Cx, CC, and Gx.
It offers a dual two way translation and mapping services between the radius and diameter protocols.
With the help of diameter gateway, users can find themselves in a position to connect themselves with numerous technologies like wireline, mobile, wimax, wifi, and so on.
It increases interoperability to avoid a vendor ‘lock in’

Traffix is globally famous for its telco servers and applications. With this innovative product ‘diameter gateway’ company has again proved its caliber. The achievement of Traffix systems seeks high appreciation because next generation networks offer massive challenges and rarely companies come forward to counter them. Traffix remarkably countered authorization, authentication and accounting procedures and full credit goes to its talented and hard-working employees. If you are working on a delicate issue like networking then reliability becomes a very crucial factor for the success of business. Traffix has achieved that milestone in a very short span that is in self a great achievement for the company. There is no secret hymn behind this remarkable success. Company has always focused upon its key working areas with a pure divine intention and it has worked.

Thus be it a radius gateway or radius diameter, as a customer guaranteed quality services is assured for you from traffix systems and this is the spirit which has made them special amongst thousands of companies.

By: Tommi Corine

Article Directory: http://www.articledashboard.com

OpenBlox Diameter passes 5,000 downloads mark

August 21, 2008

We are proud to announce that OpenBlox, the market leading Diameter stack has passed the 5,000 downloads mark.

OpenBlox is a full Dual Licensed (Open Source/Commercial ) implementation of RFC 3588 Diameter implementation and many of the 3GPP, 3GPP2 and ETSI Interfaces. OpenBlox was designed for IMS solutions development. OpenBlox is available in both pure C++ and pure Java versions.

This major achievement demonstrates OpenBlox wide industry adoption as the market Benchmark for Diameter.

Over the past year 65 vendors have adopted OpenBlox Diameter as their Diameter solution of choice, making OpenBlox Diameter stack the market Benchmark for Diameter.

For more information about contact Traffix team at info@traffixsystems.com

News

F5 Traffix Launches Diameter Signaling SDN-Ready Solution

ABOUT F5 NETWORKS

New Release of F5 Traffix Signaling Delivery Controller Enables Unprecedented Performance, Reliability, and Scalability for LTE Networks

SEAMLESS CONNECTIVITY AND TRANSLATION FROM LTE TO LEGACY NETWORKS AS PART OF MULTI-FUNCTIONAL SDC™ PLATFORM

ABOUT F5 NETWORKS

F5® Traffix Signaling Delivery Controller is the Market’s First to Support New IETF Diameter Base Protocol Release

F5’s expertise and leadership in Diameter enable customers to be ready for new industry standards and optimize their LTE rollouts

F5 Showcases Network Data & Diameter Solutions at LTE North America Conference

F5 highlights the value of its innovative IP solutions and Diameter Signaling Delivery Controller

ASPIDER Selects F5 Traffix Signaling Delivery Controller (SDC) Diameter Solution

SDC routing and protocol translation help large carriers outsource specific billing services and optimize network resources

F5 Shares Diameter Expertise in Maximizing Network Performance at LTE Asia

To demonstrate business value of field-proven innovative IP solutions and Diameter Signaling Delivery Controller for networks’ application, data and signaling planes

Application Delivery Heavyweight F5 to Showcase Diameter Signaling Solutions and Expertise at LTE World Summit

With recently acquired Traffix, F5 helps mobile operators reach maximum network performance and easily support advanced LTE services

F5 Networks Acquires Traffix Systems

Extends leadership in Mobile Data with leading Diameter signaling provider for 4G/LTE Networks

About F5 Networks

Contact

Traffix Brings Innovations in Diameter Signaling to Overcome LTE Challenges to Mobile World Congress 2012

Two New Solutions Available: Inter-working Function (IWF) of Diameter/SS7-MAP and Diameter Testing & Simulation Suite

CEO Traffix Ben Volkow Offers Advice to Telecommunications Providers Moving to LTE

Lessons in Avoiding Pain Points in LTE by Using the Right Diameter Signaling Solutions

Traffix Joins GSMA as Associate Member to Offer Diameter Signaling Expertise to Mobile Ecosystem

Traffix will Participate in Several Working Groups that Reflect Typical Diameter Use Cases to Assist Operators

Traffix Brings Diameter Expertise to Informa LTE North America 2011 Enabling Service Providers to Use Network Signaling for Revenue Generation

Traffix VP North America Joe Fried will speak on “Using Diameter Signaling for Complexity Control and Advanced Service Enablement”

Traffix Secures $7 Million in Financing Led by Bessemer Venture Partners

Funding to support expanded growth of 4G network signaling leader

Traffix Contributes to MultiService Forum (MSF) Testing to Ensure VoLTE Interoperability with DRA Solutions for Roaming and Interconnect Use Cases

Traffix Signaling Delivery Controller (SDC) Supports LTE Deployment

About VoLTE IOT Event 2011

About the MultiService Forum

Traffix Announces Enhancements in its Diameter Edge Agent (DEA) for Tighter Security and Improved Performance in Roaming, Billing and 3rd Party Use Cases

An Integral Part of the Traffix Signaling Delivery Controller (SDC), a Single Platform for all the Diameter Signaling Solutions Required for Reliable, Top Performance Networks

Traffix Announces its 3rd Generation OpenBlox Series: a Diameter Solution that Meets the Highest Functionality Requirements for 4G/LTE Networks

Traffix Shares its Diameter Expertise at Informa LTE Asia 2011 Event to Instruct Operators on Using Network Signaling to Generate Revenue

CEO Ben Volkow to Discuss “Enabling Advanced Services Using the Diameter Signaling Protocol”

About Traffix Signaling Delivery Controller (SDC)

Traffix Announces Global Signaling Delivery Controller (G-SDC): For Global Intelligent Routing in Distributed Sites Throughout LTE Networks

Carriers Benefit from Distributed Network Routing with Centralized Management for Reliable Top Performance and Optimized Network Resource Allocation

About Traffix Signaling Delivery Controller (SDC)

North American Tier One Carrier Selects Traffix Diameter Router Solution for LTE Network Deployment Selection Followed Extensive Testing for Scalability

Traffix Participates in MultiService Forum (MSF) Testing to Ensure VoLTE Interoperability

The MSF Interoperability Event to Include Traffix Signaling Delivery Controller to demonstrate LTE Diameter Router Solutions

About VoLTE IOT Event 2011

Traffix Opens an LTE Diameter Interoperability Lab and Calls for Participants Promoting a Vibrant LTE Ecosystem, Traffix Welcomes Vendors and Service Providers to Take Advantage of Remote Testing Facilities in First Full Diameter Lab

Traffix Systems Launches Signaling Delivery Controller (SDC), a Single Platform of Diameter Protocol Solutions Enabling Intelligent Contextual Routing and Simplified Control of Signaling

Consolidating Field Proven Diameter Load Balancer, Diameter Gateway and Diameter Router Solutions for Significant Cost Reductions in LTE Networks

Traffix Announces Diameter Router version 2.0 at 4G World 2010

Traffix Diameter Platform is integrated with Allot Communications’ Online Charging and Policy Control.

About Allot Communications

Traffix Announces OpenBlox Diameter Free Version

Transatel Selects Traffix Diameter Gateway to Enable Control Plane Connectivity

About Transatel:

Traffix Systems Announces New VP, Business Development, North America

Traffix Announces Traffix Diameter Load Balancer Version 3.0

Unico selects Traffix’s OpenBlox to provide Diameter capabilities

About UNICO

Traffix Open Diameter Gateway for the Community

Traffix introduce full LTE Diameter support

IBM and Traffix Partner for Service Delivery Environment

New Diameter professionals discussion group on Linkedin

Intel and Traffix Announce Integrated SOA solution for Telecom

Sun Microsystems Chooses Traffix to Deliver Diameter Capabilities to Project SailFin

See what the experts are saying about Traffix

Diameter Gateway Proved A Rock Solid Bridge

OpenBlox Diameter passes 5,000 downloads mark

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SEAMLESS CONNECTIVITY AND TRANSLATION FROM LTE TO LEGACY NETWORKS AS PART OF MULTI-FUNCTIONAL SDC^™ PLATFORM